Sales strategies for 2020
The New Year is a good time to reflect on the past year and focus on goals for performing better in the year ahead.
In particular, it is a great opportunity to reflect on your business’ marketing plan and set forward new strategies to hit the ground running. Increasing sales and revenue is usually a top priority for small business owners.
Utilise customer feedback:
Asking customers for feedback via customer satisfaction surveys or asking for a referral can help to boost your business’ reputation and also provides insight into what’s working and what needs to be improved.
Give clients extra:
Products or services with a limited time offer can help to increase demand. Consider running sales promotions with a set time frame, only selling a limited number of products or offering limited numbers for a service.
Focus on what you can offer:
Clearly outline the benefits of using your products or services, whether it means customers save time, money or effort. Using an emotional appeal in your campaigns also helps to better connect with your customers and ultimately drive sales.